
It is a pleasure to introduce you to Nicole from Rosie Pose, an online children's boutique offering a gorgeous range of children's clothing and gifts. Nic lets us in on the secrets to her success.
What was your motivation in setting up an online children’s boutique?
Rosie Pose came to life after my daughter Brianna was born. I needed to come up with a venture I could manage at home and allow more time to spend with
Bri.
Tell us the successes you have enjoyed so far…After only two years online Rosie Pose is definitely a brand that people are getting to know. Our customer base continues to grow each day and according to google stats, our site visits are the one of the highest in the category of children's boutique.We have often been featured in ‘Best of the Web’ sections of popular parenting magazines such as Shop 4 Kids and My Child and our products are often featured in other publications. Next year a few of our products will be used in a film in Hollywood, so this is very exciting.
What challenges have you faced and how have you overcome them?
It has been a very challenging road indeed! From my previous career I had a wealth of business and IT skills but the retail world was not something I had ever been involved with. Being a small business I have found it best to use the experience and skills of professionals as well as your own skills to ensure a successful business.
What sets you apart from other people doing a similar thing?We pride ourselves on our excellent level of customer service but I think our sourcing of high quality, unique products to offer our customers really makes us stand out above our competitors. We like to find unique, Australian designed products. We have recently introduced
LAYBY as a purchasing option and this is unique to Rosie Pose. We found that many of our customers wanted to use a
LAYBY service like a traditional store front but have the flexibility of shopping online from the comfort of their own home.
What does the future hold for Nicole and Rosie Pose?When beginning this business I initially wanted to have a part time business but our fast growth has made it a full time business with a couple of employees. I aim to continue to grow the business and hopefully have a good work life balance.
Rosie Pose stocks some of our favorite Magnolia Square brands such as
Raggidy Rag Dolls,
Kooloman deisgns and And Me Too. Browse the site at
http://www.rosiepose.com.au/