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Wednesday, December 1, 2010

in the spotlight : ed dixon food design

What would Christmas be without feasting on our favourite foods?

Ed Thomson, founder of Ed Dixon Food Design, is an interior designer turned caterer, event manager and stylist and happens to have a few tricks up her sleeve when it comes to all things festive and foodie.

Along with business partner Felicity Davies, Ed is soon to celebrate ten years as preferred caterer for a number of Melbourne businesses, brides and party throwers.



What is your earliest memory of yourself as a creative person?
My creative persuits as a child were always getting my family off side. My sisters were furious when I would re-arrange all of the toys and furniture in our bedrooms whenever they were out playing with friend.  A definite indication I was destined for a future in interior design and event styling!

From the age of four I was always cooking and driving my parents crazy wanting to get my hands in every bubbling dish on the stove and cake in the oven.


How would you best describe your business?
A team of dynamic and diverse individuals who incorporate a strong design focus in the provision of beautiful food and memorable events. We cater daily for boardroom lunches and create fun cocktail parties and corporate dinners for up to 500 people. Private celebrations range from intimate dinners to gorgeous seated weddings.

Day to day, what is it that inspires creativity in you?
My three hours a week of ‘me’ time is spent at art school. The course has fed me creatively and I have really noticed the positive impact it makes on my working life.

Travel, my son, local markets, my clients, media, magazines and blogs (I LOVE my daily ritual of having my morning cup of coffee reading The Design Files).



What has been your greatest success to date?
Still feeling excited about coming to work at EDFD every day after ten years. I am also really proud of the creative team my business partner, Felicity Davies, and I have built and the great relationships we have with a collection of top notch industry partners – graphic designers Flight Creative, florist Katie Marx and Kate Main, Georgie Kay at Georgeous events, photographers Georgie Imhoff, Sarah Wood and Erin Slattery (some of whose images feature here), just to name a few!



What are you loving at the moment?
Restaurants – Easy Tiger & Huxtable both on Smith St, Fitzroy

Food indulgence – trifles and pork belly (not necessarily eaten at the same sitting!)

Cook book – Karen Martini’s latest cook book – Feasting

Exhibition - David Band at Block Projects

Entertaining – The warm weather outside means we can have a barbeque or picnic in the park with lots of yummy fresh salads that include herbs from my garden

My husband and son for putting up with me at this time of year!


What are you tired of?
Christmas being stressful. People putting too much pressure on themselves to produce an amazing Christmas lunch. We forget that even good food can taste bad if the host is not relaxed and welcoming. For me, friends and family are always more important than the food when I host a party.

For a cruisy Christmas Day I suggest you organise those ‘little’ things as early as possible; pre order your big ticket menu items from a caterer or butcher and collect them on Christmas Eve.

Three words that best describe you.
Design obsessed, kooky, driven

Useful links:
http://www.eddixonfooddesign.com

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