Comfortable, durable, great fit and reasonably priced - these are all traits describing this next Malvern retailer. Little Rivet Jeans knows denim and Bec Moloughney happily talked to Magnolia Square about her background and what 2011 has in store for her.
Tell us about your business and your background.
Dedicated jeans provider for kids aged one to fourteen. My background is fashion with 6yrs at Levis Australia and New Zealand working in marketing and product development.
What is your favourite part of the job?
Developing the washes and perfecting our fits so that they are kid friendly
Describe your workspace or where you create.
It is a constant process in-between fielding nappies, lunchboxes and bedtime stories.
What’s your own personal style?
Jeans of course! And a heel for dressing up or a plimsole for weekend.
If money were no object what would you buy?
More jeans! And my own laundry to develop washes.
What are some of your daily reads or blogs you can’t live without?
I love LMNOP, DenimBlog, Kid Independent, Style Collective, Snippets Blog
Describe your typical workday?
Distributing orders and speaking with suppliers/PR agencies/retailers, taking time to do competitor market visits, as well as preparing for pop up events along with arranging new season photo shoots and catalogues
What other designers inspire you?
I mainly get inspiration from seasonal colour palettes and global trends from numerous places and people.
What business advice would you give to those just starting out?
Have a clear strategy as to how, where, when and why you are going to function and it is always good to have a mentor or buddy to bounce and discuss the good with the bad.
Our expansion into interstate events with Magnolia Square.
What three words best describe you?
Fun, Friendly, Dedicated
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